Threads is a text-based social media app that was launched by Meta on July 5, 2023. The app is designed to be a more personal and intimate way to connect with friends and family, and it features a number of features that are not available on Twitter, such as the ability to send disappearing messages, create polls, and share location.
Within five days of launch, Threads had surpassed 100 million sign-ups, making it the fastest-growing online platform to hit that milestone. This is even faster than the growth of ChatGPT, a chatbot that was developed by OpenAI and that reached 100 million users in six days.
There are a number of factors that may have contributed to Threads’ rapid growth. First, the app was launched at a time when Twitter was facing a number of challenges, including Elon Musk’s acquisition of the company and a series of outages. This may have led some users to look for a new social media platform to use.
Second, Threads has been heavily promoted by Meta, which has used its other platforms, such as Facebook and Instagram, to drive traffic to the app. Meta has also partnered with a number of celebrities and influencers to promote Threads, which has helped to raise awareness of the app.
Finally, Threads has a number of features that make it appealing to users, such as the ability to send disappearing messages and create polls. These features are not available on Twitter, and they may be a draw for users who are looking for a more private and interactive way to communicate.
It remains to be seen whether Threads will be able to sustain its rapid growth in the long term. However, its early success suggests that it has the potential to be a serious competitor to Twitter.