70% of Gen Z in the US turn to social media for job advice: Has TikTok replaced America’s career counsellors?

A recent study reveals that 70% of Gen Z in the US are using social media platforms like TikTok and YouTube for career advice, driven by a lack of adequate guidance from traditional sources. The ‘Broken Marketplace Study’ highlights a disconnect between young people’s needs and the support offered by parents, educators, and employers.