Gallium Studios finds Will Wright’s memories game, Proxi, as hard to pitch as The Sims

When Will Wright pitched The Sims to his bosses at his own company years ago, he couldn’t get anyone excited about it. It was a miracle it shipped, and then it became the foundation for a franchise that has sold 200 million copies and generated $5 billion in revenues to date. Wright has some deja vu today as he pitches Proxi, a game about mem…Read More