Bill Gates says: When your daughter asks if you’d be willing to work a shift in customer service at her startup, the only right answer is …

Bill Gates, the Microsoft co-founder, recently took on a customer service role at Phia, his daughter Phoebe’s AI-powered fashion startup. Phoebe and her co-founder Sophia Kianni developed Phia, a platform that helps users compare prices across numerous online retailers. Gates emphasized the importance of directly engaging with users to understand a product’s functionality and potential issues.